'The Screen War' by Hagerty's Larry Webster

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This week's 'Never Stop Driving' article from the excellent automotive writer Larry Webster of Hagerty Media is a quick glance into where automotive companies are heading, or at least how they are thinking regarding software. It's a massive area, one which I still fail (or resist) to grasp in terms of size and impact.

I subscribe to Mr Webster's (free) emailed weekly missives and always find them worth the quick read. He's very good.

The full article is linked below. A teaser from today's piece:

"The company and its brands—VW, Porsche, Bentley, and others—build some nine million cars a year so there are significant potential cost savings if they all share a common operating system.

Software services are a golden carrot for car executives. Making cars is a notoriously tough, low-margin business. Serving every new customer means making another four-wheeled machine of steel, aluminum, rubber, and plastic. Digital products, however, scale effortlessly ..."


https://www.hagerty.com/media/never-sto ... d568259d8a